“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Anthony Robbins


“The problem with communication … is the illusion that it has been accomplished.” – George Bernard Shaw


“Communication–the human connection–is the key to personal and career success.” – Paul J. Meyer


What Difference Does It Make?

Clearly there are ethnics and customary approaches to communication depending on the setting; social, family and business. These differences are something to take note of.


Each of these situations, and the subsets within these categories have to be taken into consideration when engaging. You wouldn’t approach a meeting or colleague the same way you would a family member at a holiday gathering.


Your posture, language and general demeanor would necessarily be different in each of these situations.


Regarding presenting products and opportunities… Below I offer up a few things to keep in mind to ‘trouble shoot’ when you find yourself in trouble, or off track and not getting the results you want. A few Action Steps are included to help sort things out.



To ensure smooth transitions in pushing this product, business or service along, effective communication is essential. This sounds obvious, but there is talk for the sake of talking and talking so that you can communicate your idea. You won’t be selling a new kitchen or fitness product to a pet store, right? Who you communicate the What to is important. It goes like this…


  1. Have something to communicate (what exactly is it?)
  2. Correctly identify your customer (this is your target, who really needs to hear this communication)
  3. Acknowledge, build rapport, communicate (ready the person to receive your communication then communicate)


Own It!

Once you fully own this idea, once you’ve fully immersed yourself in the thing, then you can comfortably communicate the idea.


Be certain that you will be speaking the to the correct person. Determine the top 3-5 people that are (or would be) interested in your product, service or business and start at the top and work your way down until you get the answer you want. If you’re not getting the answer you want, go find the person or persons that will give you the answer you want.


Everybody wants to be acknowledged, liked, and cared for to some degree or another, so get to know what makes them tick. You both know why you are meeting; the business will take care of itself.


Action Steps:

Write out exactly what it is you have to communicate. Practice communicating this to friends and family, then to strangers. Fine-tune your presentation until it is second nature – conversational.


Who would need to hear this communication (the pitch) in order for you to realize the desired outcome? List out the top three to five companies/people that could or would advance this project.


Make contact with person who needs to hear this communication. Be “regular” about your communication, they need you and your product, service or business. Let them know you understand them and their business and that you have something that might just fit into their line up of products, services or business.


In the case of talking to financial people to fund your project you will need to answer all kinds of questions like – “How much experience do you have building/running this sort of business?” This is where your team building comes in. You may need to present this as a team effort and that you have all the people in place with the appropriate professionals and certifications, etc. in place and ready to execute.




Feature Image courtesy of franky242 at


Leave a Reply

Your email address will not be published. Required fields are marked *

× 7 = sixty three

Related Posts